Brand

The brand has rules. They are short.

The CommunityOS brand is built on a specific voice and a specific vocabulary. The point of writing them down is to make every external surface — site copy, X posts, decks, contracts — sound like the same product talking.

Tagline rotation

One primary. Four supporting.

The primary tagline sits in the navigation logo block and the homepage hero. The supporting taglines rotate through hero variants, X posts, and email subject lines.

PRIMARY
Find who matters. Activate them. Prove it.
SUPPORTING
Community activation on X, with the proof.
SUPPORTING
Score every follower. Activate the ones that matter.
SUPPORTING
Replace KOL spend with verified micro-amplifier activation.
SUPPORTING
The operator's decision queue for community.
Voice rules

Do and don't.

The voice is operator-shaped. Specific, calm, never selling the dream. The rules below are absolute — every piece of copy fails the review if any of the don'ts show up.

DO
  • Lead with the operator's question, not the feature name
  • Use specific numbers when available (5,806 ranked, 298 surfaced)
  • Name surfaces: Act Now queue, Proof Review, ROI Report
  • Write like you would say it on a call to a customer
  • End with what the reader does next
DON'T
  • Use "AI" as a noun, descriptor, or shorthand
  • Use emoji or hashtags in marketing surfaces
  • Use SaaS clichés: unlock, leverage, game-changer, synergy, seamless, robust
  • Promise outcomes that aren't proven ("increase engagement 300%")
  • Use jargon that requires a glossary to parse
Vocabulary

The terms, capitalized correctly.

Champion / Amplifier / Builder / Early Adopter
The four archetypes. Capitalize when used as classification labels.
Act Now queue
The decision page. Title-case the surface name.
Proof Review
The verification layer. Two words, both capitalized.
Bot-Kill
Hyphenated, single concept. The pre-scoring filter.
The Loop
The six-stage cycle. "The Loop" with the article when referenced as a noun.
ROI Report
The client-ready output. Always title-case.
Micro-amplifier
Hyphenated. A real community member with mid-size reach, not a paid KOL.
Snapshot / Cohort
Lowercase except when at the start of a sentence or in a UI label.

Full definitions in the glossary.

Palette

Four colors, applied with restraint.

#07080D
SIGNAL BLACK · backgrounds, frame
#4A9EFF
SIGNAL BLUE · primary action
#2DD4BF
PROOF TEAL · verified, live
#F5F5F1
BONE · text on dark

Type: DM Sans for display, IBM Plex Mono for metrics and labels. No third font, ever.

Access

Need the brand assets?

Logo files, color tokens, and approved copy snippets ship with pilot onboarding.

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